Monday, April 13, 2009

BJP RIDING HIGH ON NANO


Main Opposition party and the lead partner of NDA, Bharatiya Janatha party is riding high on Nano. It has captured the world's cheapest car project when the West Bengal created hurdles in the path of Tatas. BJP government under the able guidance of Gujarat Chief Minister Narendra Modi attracted the project towards Gujarat. The saffron party has designed accessories including a pen-holder that resembles Tatas Nano car and plans to using them widely in electioneering. The miniature replica of Nano embossed with the BJP's lotus symbol is already popular in Gujarat and some of our candidates are planning to use it in other parts of the country as well. In addition to the small car look-alike, the party has been distributing cotton T-shirts with words "Vote for Advani" imprinted on them and silk saree in green and orange colour with lotus symbol. Since graffiti is banned and there are restrictions on loud speakers and on the use of number of vehicles by political parties, a bevy of other novelties including caps, band-aid, bindis, ear-ring, key-ring, steel chain with lotus symbol are being added to the party's campaigning kit.
The party is also targeting the 5 crore netizens through their extensive online campaign. These netizens are spread across 54 Lok Sabha constituencies in the country and the party is getting a regular feedback from them through their online interactive programmes, the campaigner told. There are also 35 crore mobile users in the country. The party is also planning to attract them with catchy slogans through SMS. "The use of radio FM for campaigning has proved to be a very cost effective method for us. We have been able to cover as many as 288 constituencies across the country through this medium," a campaigner said.

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